we’ve all been there, trying every product on the shelf, decoding labels like scientists, wondering why nothing ever seemed to work. Alya Othman was no exception. tired of scheduling her life around when her good hair days, she started digging. like many of us, she was stuck in that endless cycle of trying product after product, only to end up with a shelf full of disappointment.
after studying cosmetic formulation, Alya spent two years researching, mixing, and perfecting what would eventually become Curlit. she introduced powerful new ingredients to egyptian curl care, and Curlit became the first localbrand to create a dedicated product for wavy hair.
curly, wavy, coily, somewhere-in-between—we see you. we get you.
and we made Curlit to work for you. that means:
community-first, always.
your voice matters, your curls matter.
curlit is built around the real needs of our real community (that’s you).
from what’s in our formulas to how we speak to you, curlit puts care and intention in every touchpoint.
we’re not here to chase trends; we’re here to build trust.
your pattern is unique. so are our products.
every curl type, every wave pattern—every hair journey is welcome here.
not the “perfect hair” kind. the I feel good in my own skin and I own it kind. we believe good hair days change more than just your reflection.it shifts your mood, and your entire day. we’re here for that shift.
curlit timeline
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